The swing states are the key to the Presidential election. Remember — it’s not the candidate with the most total votes who wins the presidency, but the candidate who wins the electoral college. Every state has a certain number of votes in the electoral college, and whichever candidate wins that state gets ALL of that state’s electoral votes. Certain states (often called “safe states”) have a much larger likelihood of electing one candidate or another.

That’s why to be strategic we are focusing our work in swing states, which are predicted to have a much tighter competition for electoral votes. In some of these states, the contest could come down to a margin of a few hundred votes — every conversation with a voter and every shift counts.